Business Texts in Practice

elementary

KNOWLEDGE

FP1_W05, FP1_W09, FP1_W18

SKILLS

FP1_U09, FP1_U10

POWERS

FP2_K01, FP2_K02, FP2_K03

The aim of the course is to acquaint the student with the knowledge of the principles of creating business texts, visual and linguistic conditions for the construction of a commercial offer, PR notes, leaflets, text on the company's website, and at the same time acquire the skills of critical analysis of this type of texts. In addition, he will have the skills of editing popular utility texts, as well as creating persuasive texts.

During the course, the student will become familiar with the essence of creating and editing texts used in the business sphere (including commercial offers, marketing materials, PR notes, CVs, cover letters) as a special type of written communication about persuasive chatrakter. In addition to the theoretical introduction, students will receive practical guidance for the analysis and interpretation of the above-mentioned types of utility texts, the factors affecting the effectiveness and correctness of building these types of texts will be analyzed. The issues discussed in class will focus on several key issues, listed in the "Range of topics" section.

(for specific classes - reading agreed with the teacher)

1. Bańkowska E (red), Practical stylistics not only for Polish speakers, Warsaw 2003

2. Bralczyk J, Language for sale, Warsaw 1996.

3. Drygalski Z, Rozniarek J, Letters and utility letters, Warsaw 2005

4. Kotler P, Marketing, Warsaw 2005

5. Lewiński P.H, Rhetoric of advertising, Wrocław 1999.

6. Michalak P, Woźniak J, The art of writing persuasive texts, Warsaw 2008

7. Rybak K, Woźniak A (ed.), Texts and biosnes, Warsaw 2008

8. Wojtak M, Stylistics of applied texts - selected issues [in:] Language-theory-didactics, Greszczuk B (red), Rzeszów 1999

9. Zaśko-Zielińska M, Majewska-Tworek A, Piekot T, The art of writing. Utility text guide, Warsaw 2008

The student will have knowledge of the rules for creating business texts, visual and linguistic conditions for the construction of a commercial offer, PR notes, leaflets, text on the company's website, and at the same time will acquire the ability to critically analyze these types of texts. In addition, he will have the skills of editing popular utility texts, as well as creating persuasive texts.

Knowledge effects:

FP1_W05 - knows at the extended level the terminology of the humanities in the field of studied specialties and / or specializations

FP1_W09- has ordered general and detailed knowledge of the specialties studied

FP1_W19- knows modern methods of analysis and interpretation of the subject work, in accordance with the specialties studied

Skill effects:

FP1_U09 - is able to communicate in Polish, in speech and writing, using various communication channels and techniques, in accordance with the principles of grammar and language culture, and adequate to the communication situation

FP1_U10 -has a well-developed ability to prepare written work in Polish on language, literature and culture, using advanced theoretical approaches and information from traditional and electronic media

effects competences:

FP1_K01- is aware of the level of his knowledge, understands the need for learning, personal development and participation in culture throughout his life, can inspire others

FP1_K02- can interact and work in a group, undertaking various tasks

FP1_K03 - can adequately define priorities for the implementation of the task specified by him or others

Social competence:

Can effectively interact in a team and on

brainstorming principle implement entrusted

works.

ECTS scoring:

30 hours - active participation in exercises

15 hours - preparation for exercises (writing, editing several texts)

10 hours - preparation of own topics for specific issues and presentations

15 hours - preparation in the group for public presentation of the project in class.

ASSESSMENT:

knowledge:

- 2 (insufficient) - the student does not demonstrate knowledge of basic genre features of marketing, commercial, advertising and PR texts

- 3 (sufficient) - the student has basic knowledge of the most important genre features of marketing, commercial, advertising and PR texts;

- 4 (good) - the student has knowledge of the most important genre features of marketing, commercial, advertising, PR texts and is aware of the type of tools used to create these types of texts

- 5 (very good) - the student has knowledge of all the genre features of marketing, commercial, advertising, PR texts and is aware of the type of tools used to create and transform this type of text into other business texts

Skills:

- 2 (insufficient) - the student is unable to determine the type of marketing, PR, commercial text

- 3 (sufficient) - the student can indicate the basic features that differentiate genres of texts, but cannot write any marketing, PR, commercial or advertising text;

- 4 (good) - student independently creates and edits basic marketing, PR, commercial and advertising texts

- 5 (very good) - the student freely creates and edits any texts of a marketing, PR, commercial, advertising nature,

Also:

Assessment methods in the area of ​​knowledge: oral answers during classes, confirming the knowledge of reading.

Assessment methods in the area of ​​skills: discussion in class, oral presentation of the literature and the tutorials presented by the teacher

Assessment methods in the area of ​​social competences: continuous assessment, consisting of: ability to work on a group project, presentation of the project to the public, critical and analytical attitude towards projects of other groups.