(in Polish) Artificial Intelligence in the Age of Social Media

In this lecture, tailored for university students, we delve into the exciting world of generative AI and its applications in social communication. Explore how AI-driven content generation, sentiment analysis, and personalized messaging can amplify the impact our society. Gain insights into the practical tools and ethical considerations that will shape the future of this dynamic intersection between AI and social communication, empowering you with the knowledge to excel in this evolving landscape.

In this lecture, we embark upon a scholarly exploration of the captivating domain of generative AI and its profound pertinence to the field of social communication. With the ascendancy of AI technology, the communicative milieu is undergoing a profound metamorphosis, and this lecture is intended to furnish attendees with the essential erudition and discernment requisite to navigate this evolving intellectual terrain.

As we delve deeper into this subject matter, we shall uncover how generative AI is fundamentally reshaping the underpinnings of social communication. From the realm of AI-facilitated content generation, which promises streamlined and elevated proficiency in the crafting of compelling narratives, to sentiment analysis tools that offer unerring insights into the vicissitudes of public sentiment, it becomes evident how these technological advancements possess the potential to substantially enhance the efficacy of communication strategies within our societal framework.

Beyond the pragmatic applications, we shall engage in a rigorous examination of the ethical quandaries intrinsic to this technological revolution. As individuals vested in the realm of communication, it is of paramount importance to apprehend the potential ethical quagmires, privacy imperatives, and the imperative of judicious AI application in shaping public discourse. These ethical deliberations shall serve not merely to inform social communicative pursuits, but to edify those concerned with principled decision-making within an increasingly AI-infused milieu.

By the conclusion of this lecture, participants shall have acquired a comprehensive understanding of the pragmatic tools and ethical underpinnings that are shaping the trajectory of this convergence between AI and social communication. Our intention is to empower attendees with the scholarly acumen and sagacity requisite to excel within this ever-evolving landscape, where the intersecting domains of AI and social communication serve as the crucible for the narratives that mould our societal fabric. Join us in this academic odyssey, as we scrutinize the transformative potential of generative AI and its pivotal role in shaping the contours of social communication in the forthcoming epoch.

P6S UW

Students will be able to apply their knowledge- to formulate and solve complex and atypical problems and perform tasks under conditions that are not fully predictable by:

-properly selecting sources and information from them, evaluating, critically analysing and synthesising this information,

-choosing and applying appropriate methods and tools, including advanced information and communication techniques

Students will be able to use their knowledge - to formulate and solve problems, and to perform tasks typical for the professional activity related to their field of study - for degree programmes with practical profile

P6S UK

The student is able to communicate with the public using specialist terminology.

The student is able to take part in a debate - to present and evaluate various opinions and standpoints and to discuss them.

The student is able to use a foreign language at B2 level of the Common European Framework of Reference for Languages.

P6S UW:

For the grade of sufficient (3)

Students are able to make sufficient use of their knowledge- formulate and solve complex and atypical problems and perform tasks under conditions that are not fully predictable by:

-appropriately selecting sources and information from them, evaluating, critically analysing and synthesising this information,

-choosing and applying appropriate methods and tools, including advanced information and communication techniques.

Students will be able to use their knowledge satisfactorily - formulate and solve problems and perform tasks typical for the professional activity related to their field of study - in the case of degree programmes with a practical profile, sufficiently

At the grade of good(4):

Students are able to make good use of their knowledge- formulate and solve complex and atypical problems and perform tasks under conditions that are not fully predictable by:

-properly selecting sources and information from them, evaluating, critically analysing and synthesising this information,

-choosing and applying appropriate methods and tools, including advanced information and communication techniques

Students will be able to apply their knowledge in a good manner - formulate and solve problems and perform tasks typical for the professional activity related to their field of study for degree programmes of practical profile.

In the very good grade (5)

Students are able to apply their knowledge very well - formulate and solve complex and atypical problems and perform tasks under conditions that are not fully predictable by:

-properly selecting sources and information from them, evaluating, critically analysing and synthesising this information,

-choosing and applying appropriate methods and tools, including advanced information and communication techniques

Students will be able to use their knowledge in a very good way, formulate and solve problems and perform tasks typical for the professional activity related to their field of study - in the case of degree programmes of a practical profile.

P6S UK

In the assessment of sufficient (3)

The student is able to communicate with the public using specialist terminology in a sufficient manner.

The student is able to take part in a debate - to present and assess various opinions and standpoints and to discuss them adequately.

The student is able to use a foreign language at B2 level of the Common European Framework of Reference for Languages in a sufficient manner.

In the assessment of good (4)

The student is able to communicate with the public using specialist terminology in a satisfactory way

The student is able to take part in a debate - to present and assess various opinions and standpoints and to discuss them satisfactorily.

The student is able to use a foreign language at B2 level of the Common European Framework of Reference for Languages in a satisfactory manner.

In the assessment of very good (5)

The student is able to communicate with the public using specialist terminology in a professional manner

The student is able to take part in a debate - to present and assess various opinions and standpoints and to discuss them knowledgeable and satisfactory.

The student is able to use a foreign language at B2 level of the Common European Framework of Reference for Languages in a knowledgeable and satisfactory manner.

n/a