Use of Marketing in Polish Cultural Institutions

General data

Course ID:	WH-KON-UseOfMarket
Erasmus code / ISCED:	(unknown) / (unknown)
Course title:	Use of Marketing in Polish Cultural Institutions
Name in Polish:	Use of marketing in Polish cultural institutions
Organizational unit:	Faculty of Humanities
Course groups:	Courses at UKSW
ECTS credit allocation (and other scores):	(not available) Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load. view allocation of credits
Language:	English
Subject level:	elementary
Learning outcome code/codes:	K
Short description:	Course Level: Intermediate. Objectives of the course: introduction to the subject of marketing, presenting the principles of marketing orientation in cultural institutions, distinction and discuss specific characteristics of marketing activities in the cultural market, use of marketing strategies in Polish cultural institutions, presentation and analysis of specific examples - case studies.
Full description:	Introduction to the problems of. Definition of key terms. Marking out and discuss the main characteristics of marketing activities. in the market culture. The use of marketing strategies in cultural institutions. Case study.
Bibliography:	Düssel M., Marketing in practice, Publisher BC.edu, Warsaw 2009; Dragicevic-Šešić M. and B. Stojkovic, Culture: management, animation, marketing, National Cultural Centre, Warsaw 2010; Towse R., Economics compendium of culture, the National Cultural Centre, Warsaw 2011; Red. Lechosław Garbarski, Marketing concept of effective action, PWE, Warsaw 2011; Red. Lechosław Garbarski, Marketing key concepts and practical applications, PWE, Warsaw 2011; Red. Figiel Stephen, Marketing in the realities of the modern market, PWE, Warsaw 2010; Olins W., About the brand, Polish Brand Institute, Warsaw 2004; Wroblewski L., Marketing Strategies in cultural institutions, PWE 2012
Efekty kształcenia i opis ECTS:	Student after the course has general and specialist knowledge in the field of marketing strategies used in the Polish cultural institutions as an integral part of the science of marketing; Able to search, analyze, evaluate, select and properly communicate the relevant information (derived from the literature and from classes), and based on them make critical judgments. He or she is aware of the level of their knowledge, understands the need for learning, personal development and participate in the culture. Recognizes the linkages between economics, culture, first of all, marketing and cultural market.
Assessment methods and assessment criteria:	The activity and attendance, preparation of a presenation on a chosen topic - case study;

This course is not currently offered.

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