Company Image Management

General data

Course ID:	WH-KU-SP-II-2-ZarzWi
Erasmus code / ISCED:	(unknown) / (unknown)
Course title:	Company Image Management
Name in Polish:	Zarządzanie wizerunkiem firmy
Organizational unit:	Institute of Classical Philology and Cultural Studies
Course groups:
ECTS credit allocation (and other scores):	(not available) Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load. view allocation of credits
Language:	Polish
Subject level:	elementary
Learning outcome code/codes:	Knowledge: KU2_W07 - has ordered a detailed and in-depth knowledge in the field of dissemination of the culture and methods and conditions of animation of cultural life and cultural management KU2-W15 - has ordered and in-depth knowledge of the terms and conditions of the organizational and economic functioning of cultural institutions Skills: KU2_U01 - can enjoy a variety of databases to independently search literature as a source of knowledge in the science of culture and related disciplines in the humanities and social KU2_U04 - isolated selects and uses the information gathered, he can use them appropriately selected context Social competence: KU2_K03 - is able to work in a group, taking on different roles and improving skills and communication skills KU2-K08 - is an active participant in a conscious and critical of the current cultural life, comprehensively uses various forms of culture
Short description:	Managing corporate image, building identity, image and brand awareness;
Full description:	During the classes the student gains knowledge in the field of broad-based branding or image building and brand awareness; They will discuss issues related to the company's image, human, cultural institutions, city and region; we consider also the question of whether Polish cultural institutions make use of the tools associated with the process of image building and brand awareness; Steps will also be topics related to personal and employer branding; They will be analyzed gig, on brands that have been successful on the market, thanks to consciously zbudowanemu image and those who have suffered defeat;
Bibliography:	W. Olins, About brand, the Polish Brand Institute, Warsaw 2004: Chapters I-why brands are important to customers III Where did the brand and what happened when mature V - Brands in the global arena VI Why brands are important within companies VIII - National branding IX - How to build and maintain brand W. Olins, branding Manual, Polish Brand Institute, Warsaw 2009, including chapters: I - Visibility brands II - Architecture brand III - Why and when to introduce branding IV - Brand as a corporate wealth V - Building program branding Hereźniak M., Marek national, PWE, 2011, in the chapters: I - Countries as a brand II - Brand national and corporate brand V- How to build a national brand Vi - Building Polish national brand
Efekty kształcenia i opis ECTS:	Student after semester classes: - He has a detailed knowledge of building identity, image, brand awareness and image management company; - Has knowledge of the tools needed to prepare all kinds of cultural events; - Can work in a team of people who have examined the case study or prepare original group project, by contributing to your task; 3 ECTS 30 h - participation in class 60 h - the student's own work (preparing a presentation on a chosen topic, participated in the consultation, active participation during the course of preparation of the project - case study). Description credits: participation in classes 30 = 1 ECTS case study in class 30 = 1 ECTS prepare a presentation for completing 30 = 1 ECTS the sum of 90 g = 3 ECTS Student after semester classes: - He has a detailed knowledge of building identity, image, brand awareness and image management company; - Has knowledge of the tools needed to prepare all kinds of cultural events; - Can work in a team of people who have examined the case study or prepare original group project, by contributing to your task; 3 ECTS 30 h - participation in class 60 h - the student's own work (preparing a presentation on a chosen topic, participated in the consultation, active participation during the course of preparation of the project - case study). Description credits: participation in classes 30 = 1 ECTS case study in class 30 = 1 ECTS prepare a presentation for completing 30 = 1 ECTS the sum of 90 g = 3 ECTS
Assessment methods and assessment criteria:	Methods: 1. lecture informative, conversational 2. analysis of case studies (method ćwiczeniowa) 3. multimedia presentation (demonstration) 4. group work Assessment activities (the evaluation) is based on active participation, attendance and preparation and presentation of an essay on a given topic. Student / student: - To evaluate 2 (ndst): can not the easiest way to introduce the basic issues related to the subject - To assess 3 (dst.) Shows knowledge of general issues related to the subject, basic knowledge in the field of object - To evaluate 4 (db.) Presents the results of their own work shows knowledge of general issues related to the subject, show an active participation in contemporary cultural life - The assessment of 5 (very good.) Can effectively present, analyze the results of their own work, he takes part in the discussion, knows how to work in a group, shows an active participation in contemporary cultural life.

This course is not currently offered.

Course descriptions are protected by copyright.
Copyright by Cardinal Stefan Wyszynski University in Warsaw.