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Basics of entrepreneurship for journalists

General data

Course ID: WT-DKS-DMPPD
Erasmus code / ISCED: 15.1 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0321) Journalism and reporting The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title: Basics of entrepreneurship for journalists
Name in Polish: Podstawy przedsiębiorczości dla dziennikarzy
Organizational unit: Faculty of Theology
Course groups:
ECTS credit allocation (and other scores): 2.00 Basic information on ECTS credits allocation principles:
  • the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS;
  • the student’s weekly hourly workload is 45 h;
  • 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes;
  • weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS;
  • work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language: Polish
(in Polish) Dyscyplina naukowa, do której odnoszą się efekty uczenia się:

communication and media studies
Subject level:

elementary
Learning outcome code/codes:

enter learning outcome code/codes
Short description:

As early as the nineteenth century economist J. B. Say wrote that entrepreneurship is the transfer of resources from the lower area to the area of ​​higher productivity and profit, and an entrepreneur is one who skillfully combines the factors of production. In modern economics, any economic activity is based on enterprises operating on the basis of competition. It seems that a society cannot function properly without entrepreneurs. Thanks to entrepreneurship, a person can implement his plans, develop abilities, and also cooperate with others in social progress. It should be emphasized that in an enterprise an important role is played by such factors as: people, product and profit, but people come first. The lecture aims to show students the essence of entrepreneurship, its conditions and impact on the economy, and to familiarize them with the main issues related to entrepreneurship, both in theoretical and practical aspects.
Efekty kształcenia i opis ECTS:

a) knowledge

EK 1. He knows in depth the concepts of economics and morals (KNS), and the history of subordination of the economy of morality

EK 2. Has a structured and in-depth knowledge in the field of economic and moral thought.

b) skills

EK 3. He has extended skills in the area of indicating the elements of contact between economics and morality

EK 4. Has extended skills in the field of Catholic social science and economics

c) social competences

EK 5. Appreciates the importance of combining the sciences of economics and morality for maintaining and developing proper bonds in social environments and acquires acquired knowledge for designing professional activities, anticipating the multidirectional social effects of their activities.

EK 6. He has a deep and fixed conviction about the need to combine economics with morality.

ECTS description:

- 30 hours - active participation in lectures

- 15 hours - preparation for the lecture

- 5 hours - consultation with the lecturer

- 20 hours preparation for the colloquium

together: 70 hours, 3 ECTS

Classes in period "Winter semester 2021/22" (past)

Time span: 2021-10-01 - 2022-01-31
Selected timetable range:
Navigate to timetable
Type of class:
Lectures, 30 hours more information
Coordinators: Tomasz Płonkowski
Group instructors: Tomasz Płonkowski
Students list: (inaccessible to you)
Examination: Course - final test
Lectures - graded credit
(in Polish) E-Learning:

(in Polish) E-Learning (pełny kurs)
Type of subject:

obligatory
(in Polish) Grupa przedmiotów ogólnouczenianych:

(in Polish) nie dotyczy
Short description:

As early as the nineteenth century economist J. B. Say wrote that entrepreneurship is the transfer of resources from the lower area to the area of ​​higher productivity and profit, and an entrepreneur is one who skillfully combines the factors of production. In modern economics, any economic activity is based on enterprises operating on the basis of competition. It seems that a society cannot function properly without entrepreneurs. Thanks to entrepreneurship, a person can implement his plans, develop abilities, and also cooperate with others in social progress. It should be emphasized that in an enterprise an important role is played by such factors as: people, product and profit, but people come first. The lecture aims to show students the essence of entrepreneurship, its conditions and impact on the economy, and to familiarize them with the main issues related to entrepreneurship, both in theoretical and practical aspects.
Full description: (in Polish)

Wykład wprowadza słuchaczy w problematykę ekonomicznych aspektów funkcjonowania środków komunikowania masowego oraz zarządzania firmami medialnymi, kształtowania się rynkowych struktur mediów i ich wpływem na działalność. Istotnym aspektem jest uwzględnienie zmian dokonujących się w świecie technologii komunikowania oraz ogólnych procesów rozwojowych takich jak globalizacja, fragmentacja popytu, koncentracja kapitału.
Bibliography: (in Polish)

1. T. Kowalski, Bohdan Jung, „Media na rynku. Wprowadzenie do ekonomiki mediów”, Wydawnictwo Akademickie i Profesjonalne, Warszawa 2006;

2. M.Mrozowski, „Media masowe, władza, rozrywka i biznes”, Wyd. ASPRA-JR, Warszawa 2001;

3. T. Kowalski, „Miedzy Twórczością a biznesem. Wprowadzenie do zarządzania w mediach i rozrywce”, Wydawnictwo Akademickie i profesjonalne, warszawa 2008;

4. B. Nierenberg, „Zarządzanie medialne.podejście systemowe, modele”, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków 2011;

M. Romanowska, „Planowanie strategiczne w przedsiębiorstwie”, Polskie Wydawnictwo Ekonomiczne, Warszawa 2004.
Wymagania wstępne:

Getting acquainted with the concept of entrepreneurship on the Internet.
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