Political communication and media

General data

Course ID:	WT-DKS-P-SLKP
Erasmus code / ISCED:	15.1 Kod klasyfikacyjny przedmiotu składa się z trzech do pięciu cyfr, przy czym trzy pierwsze oznaczają klasyfikację dziedziny wg. Listy kodów dziedzin obowiązującej w programie Socrates/Erasmus, czwarta (dotąd na ogół 0) – ewentualne uszczegółowienie informacji o dyscyplinie, piąta – stopień zaawansowania przedmiotu ustalony na podstawie roku studiów, dla którego przedmiot jest przeznaczony. / (0321) Journalism and reporting The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Political communication and media
Name in Polish:	Komunikowanie polityczne i media
Organizational unit:	Institute of Media Education and Journalism
Course groups:
Course homepage:	http://nh94dcd
ECTS credit allocation (and other scores):	(not available) Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load. view allocation of credits
Language:	Polish
Subject level:	elementary
Learning outcome code/codes:	enter learning outcome code/codes
Short description:	The research area of the seminar focuses on the following issues: mediatization of political communication, issues of press image, election advertising, analysis of press content, political communication of the Catholic Church and other religious bodies, middle range theories of mass communication. The subject matter of the seminar refers mainly to the discipline of media studies, but also to the political science. The processes of mediatization of political communication reflect new relations of dependence between the world of politics and the world of media. Their proper interpretation requires knowledge of media logic and political logic.
Full description:	Code for joining a team: nh94dcd
Bibliography:	B. Dobek-Ostrowska, Komunikowanie polityczne i publiczne: podręcznik akademicki, Warszawa 2011. T. Gackowski, M. Łączyński (red.), Metody badania wizerunku w mediach: czym jest wizerunek, jak i po co należy go badać, Warszawa 2009. M. Lisowska-Magdziarz, Analiza tekstu w dyskursie medialnym: przewodnik dla studentów, Kraków 2006. S. Michalczyk, Jednostka i społeczeństwo w świecie mediów. Klasyczne i współczesne idee w teoriach średniego zasięgu, Katowice 2015. Z. Oniszczuk, Mediatyzacja polityki i polityzacja mediów. Dwa wymiary wzajemnych relacji, „Studia Medioznawcze”, nr 4(47)/2011, s. 11-22. S. Michalczyk, Aktorzy i instytucje komunikowania politycznego: systematyka problematyki. Katowice 2020. A. Szwed-Walczak, Wykorzystanie mediów społecznościowych jako platformy prowadzenia sporów politycznych. Kazus projektu polskiego ruchu narodowego „Media Narodowe”. Polityka i Społeczeństwo, 16.3 (2018), 19-32.
Efekty kształcenia i opis ECTS:	KNOWLEDGE EK1. The student has in-depth knowledge of the theory of medium-range media functioning in contemporary society, including the area of politics. EK2. He understands the basic concepts of political communication - Rush's sociological approach; Negrine's media studies perspective; system definition of Blumler and Gurevitch; McNair's three-element concept. EK3. He has an advanced level of knowledge about the participants of the political communication processes (collective political actors - individual actors; mass media; citizens / voters). EK4. He knows and understands the importance of political propaganda as a form of political communication. SKILLS EK6. He can formulate hypotheses and research problems in the field of media science. EK7. He has an enhanced ability to present a critical attitude towards politics and the media. EK8. He has the in-depth ability to use content analysis in empirical research. EK9. He has an in-depth ability to create written works using the basic theoretical concepts in the field of political communication. COMPETENCES EK10. It is prepared for individual work and for group work. EK11. He can independently find supplementary literature in the field of communication and media in scientific repositories.

This course is not currently offered.

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