The phenomenon of religious advertising

enter learning outcome code/codes

The aim of the subject is theoretical knowledge and practical application of religious advertising as a tool of communication of the contemporary Church with the broadly understood recipient.

The aim of the subject is theoretical knowledge and practical application of religious advertising as a tool of communication of the contemporary Church with the broadly understood recipient.

Lecture participants will gain in-depth knowledge of religious advertising as a separate type of advertising.

Students during the classes will be prepared to create and present their own religious advertising (advertising spot or billboard)

Topics of individual classes will oscillate around such issues as:

1. Religious advertising as a type of communication

2. Religious advertising as a separate type of advertisement next to commercial, social and political advertising

3. The church and advertising in the age of new media

4. Definition, goals and types of religious advertising.

5. The role and meaning of the sacred in religious advertising

6. Religious advertising rhetoric

7. Poetics of religious advertising

8. Religious advertising and shockvertising

9. Religious advertising - strengths and weaknesses

10. Religious advertising in a consumer society - the context of advertising culture

11. Presentation of advertisements prepared by students and their discussion

12. Checking the theoretical knowledge acquired during classes

Literatura podstawowa:

K. Stępniak, Fenomen reklamy religijnej, Warszawa- Pułtusk 2017.

Etyka w reklamie, Watykan 1997

P. H. Lewiński, Retoryka reklamy, Wrocław 2008

E. Szczęsna, Poetyka reklamy, Warszawa 2001

Literatura uzupełniająca:

W. Griswold, Socjologia kultury. Kultury i społeczeństwa w zmieniającym się świecie

R. Zimny, Kreowanie obrazów świata w tekstach reklamowych , Warszawa 2008

DL_W01 - knows the terminology in the field of advertising communication. He understands the need to use advertising in the Church's communication with the broadly understood recipient. Can define religious advertising, its types and goals.

DL_K03- has extended skills in the field of advertising communication in the context of the use and interpretation of religious advertising

DL_K10 - is aware of the importance of religious advertising as a medium leading to in-depth reflection of a universal nature.

DL_W01 - knows the terminology in the field of advertising communication. He understands the need to use advertising in the communication of the Church with the broadly understood recipient. Can define religious advertising, its types and goals.

on grade 2: she has no knowledge of terminology in the field of advertising communication, she does not know how the Church can use advertising to communicate with the broadly understood recipient. He does not know the definition of religious advertising, can not specify its goals and list its types.

on grade 3: has sufficient knowledge of terminology in the field of advertising communication, distinguishes between types of advertising, including is able to define religious advertising, define its goals and types

for grade 4: uses the terminology in the field of advertising communication, distinguishes between types of advertising, including can define religious advertising, define its goals and types, and the importance of religious advertising in contemporary communication between the Church and a heterogeneous recipient.

5: deeply understands the importance of religious advertising in contemporary communication between the Church and a heterogeneous recipient. He is fluent in terminology in the field of advertising communication, distinguishes between types of advertising, including also can define religious advertising, define its goals and types and present his own advertising spot or billboard.

DL_K03- has extended skills in the field of advertising communication in the context of the use and interpretation of religious advertising

for grade 2: he has no extended skills in the field of advertising communication in the context of religious advertising as the communication of the Catholic Church with the modern world.

on grade 3: has basic skills in the field of advertising communication in the context of the use of religious advertising by the Church

for grade 4: has extended skills in the field of advertising communication in the context of the use of religious advertising by the Church

for grade 5: has extended skills in the field of advertising communication, is able to interpret religious advertising and create his own advertising design

DL_K10 - is aware of the importance of religious advertising as a medium leading to in-depth reflection of a universal nature and also a medium used by the modern Church.

for grade 2: there is insufficient awareness of how religious advertising can lead to in-depth reflection or be a communication tool in the modern world.

for grade 3: has basic awareness of the importance of religious advertising.

on grade 4: is aware of the importance of the medium in the era of new media and in the modern world is religious advertising and what reflections it can lead to.

on grade 5: has deepened awareness of religious advertising as a tool in the Church's communication with the modern world in the era of new media and consumption.