Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie - Centralny System Uwierzytelniania
Strona główna

Digital Transformation and social media. New trends in strategic communication

Informacje ogólne

Kod przedmiotu: WH-KON-U2-DTaSM
Kod Erasmus / ISCED: (brak danych) / (brak danych)
Nazwa przedmiotu: Digital Transformation and social media. New trends in strategic communication
Jednostka: Wydział Nauk Humanistycznych
Grupy: Grupa przedmiotów - oferta Erasmus
Grupa przedmiotów fakultatywnych POWER
Punkty ECTS i inne: 6.00 Podstawowe informacje o zasadach przyporządkowania punktów ECTS:
  • roczny wymiar godzinowy nakładu pracy studenta konieczny do osiągnięcia zakładanych efektów uczenia się dla danego etapu studiów wynosi 1500-1800 h, co odpowiada 60 ECTS;
  • tygodniowy wymiar godzinowy nakładu pracy studenta wynosi 45 h;
  • 1 punkt ECTS odpowiada 25-30 godzinom pracy studenta potrzebnej do osiągnięcia zakładanych efektów uczenia się;
  • tygodniowy nakład pracy studenta konieczny do osiągnięcia zakładanych efektów uczenia się pozwala uzyskać 1,5 ECTS;
  • nakład pracy potrzebny do zaliczenia przedmiotu, któremu przypisano 3 ECTS, stanowi 10% semestralnego obciążenia studenta.
Język prowadzenia: angielski
Poziom przedmiotu:

podstawowy

Symbol/Symbole kierunkowe efektów uczenia się:

S1A_W05


S2A_W05


Wymagania wstępne:

The course is intended for MA students of the Faculty of Humanities at UKSW and students of the Erasmus + programme.

Skrócony opis:

The aim of this course lay in the widening of understanding on how to build a communication strategy of social media for an organization. The focus of the Course will be placed on challenges connected to the new media landscape and the tools organizations have nowadays to further dialogue with their publics.

Pełny opis:

The course is divided into three topics of analysis. The first 6 sessions will be devoted to the understanding of the social media landscape and its idiosyncrasies. The next 4 sessions focus on the understanding of strategic thinking and the tools that can be used to build a social media strategy. And, finally, the last 5 sessions will function as a workshop where students will work in groups to build a social media strategy for an organization.

Course consist of 30 hour of combined lecturing and workshops (15 sessions) .

1 – introduction to the class

- Presentations and overview of the course

- Small discussion of the role of the Internet in our lives 2 – the new media landscape

- Web 2.0

- Characteristics of the new media landscape 3 – Social media 1/2

- Social media and mass media

- Challenges of social media for strategic communications 4 – Social media 2/2

- Best social media practices

- Case studies and discussion of social media campaigns 5 - #live

- Visualization of the documentary #LIVE 6 – discussion in class

- Discussion on the role of social media as conversation platforms for organizations 7 - research tools for social media

- Uses of research tools for strategic communications in social media 8 – strategy for social media ½

- Concept of strategy in social media 9 – strategy for social media 2/2

- Tools of strategic thinking for social media

- Canvas model

- Publics as personas 10 – content planning for social media

- Methodologies for content building and planning in social media 11 – workshop

- group assignment 12 – workshop

- group assignment 13 – workshop

- group assignment 14 – workshop

- group assignment 15 – final presentations

- final presentations of social media campaigns developed by students Readings

Coordinators:

P r of e s s or : Nuno da Silva Jorge Instituto Politécnico de Lisboa

Dr Piotr Dejneka UKSW

Literatura:

Literature:

Brown, R. and Waddington, S., (2013) Share This Too, Wiley Publishing

Macnamara, J. (2010a), The 21st Century Media (R)evolution: Emergent

Communication Practices

Meerman Scott, D (2007) The New Rules of Marketing & PR: How to Use News

Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly

Levine, R., Locke, C., Searls, D. and Weinberger, D (2000) The Cluetrain Manifesto: the

end of business as usual

Osterwal der, et al ( 2015) , V alue Proposition Design : How to Create Products and

Services Customers Want, John Wiley & Sons

Phillips, D. and Young (2009), Online public Relations: A Practical Guide to Developing

an Online Strategy in the World of Social Media

Waddington, S., et al (2012) Share This, Wiley Publishing

Waddington, S. and Earl, S. (2012), Brand Anarchy: Managing Corporate Reputation Support material

#PRSTACK: https://prstack.co/

Documentary #LIVE: https://www.youtube.com/watch?v=0HYDj0xqhuM

All required materials will be provided by lecturer in electronic formate.

Efekty kształcenia i opis ECTS:

S1A_W05 - has a basic knowledge of man, in particular as an entity constituting social structures and the principles of their functioning, as well as operating in these structures

S2A_W05 - has extended knowledge about man as a creator of culture, deepened in relation to selected areas of human activity

Participation in classes - 30h

Preparation for classes - 20h

Consultations - 10h

Preparation of presentation and workshop- 30h

15h = 1 ECTS point

Metody i kryteria oceniania:

Assessment Methodology:

Each subject will be firstly provided as a lecture on the particular Issue, then further discussed in accordance with further readings allocated for presentations and obligatorily written by students.

Grade based on triple factorial assessment :

1.Attendance ( up to one absence allowed)

2. Activity (constant assessment based on student activities during the spam of the course and academic knowledge of required readings.)

3 Attendance in the workshops

Praktyki zawodowe:

n/a

Zajęcia w cyklu "Semestr letni 2021/22" (zakończony)

Okres: 2022-02-01 - 2022-06-30
Wybrany podział planu:
Przejdź do planu
Typ zajęć:
Konwersatorium, 30 godzin więcej informacji
Koordynatorzy: Dorota Dąbrowska, Nuno de Silva Jorge, Piotr Dejneka, Joanna Zajkowska
Prowadzący grup: Nuno de Silva Jorge, Piotr Dejneka
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Zaliczenie na ocenę
Konwersatorium - Zaliczenie na ocenę
E-Learning:

E-Learning (pełny kurs)

Typ przedmiotu:

fakultatywny dowolnego wyboru

Grupa przedmiotów ogólnouczenianych:

nie dotyczy

Skrócony opis:

The aim of this course lay in the widening of understanding on how to build a communication strategy of social media for an organization. The focus of the Course will be placed on challenges connected to the new media landscape and the tools organizations have nowadays to further dialogue with their publics.

Pełny opis:

The course is divided into three topics of analysis. The first 6 sessions will be devoted to the understanding of the social media landscape and its idiosyncrasies. The next 4 sessions focus on the understanding of strategic thinking and the tools that can be used to build a social media strategy. And, finally, the last 5 sessions will function as a workshop where students will work in groups to build a social media strategy for an organization.

Course consist of 30 hour of combined lecturing and workshops (15 sessions) .

1 – introduction to the class

- Presentations and overview of the course

- Small discussion of the role of the Internet in our lives 2 – the new media landscape

- Web 2.0

- Characteristics of the new media landscape 3 – Social media 1/2

- Social media and mass media

- Challenges of social media for strategic communications 4 – Social media 2/2

- Best social media practices

- Case studies and discussion of social media campaigns 5 - #live

- Visualization of the documentary #LIVE 6 – discussion in class

- Discussion on the role of social media as conversation platforms for organizations 7 - research tools for social media

- Uses of research tools for strategic communications in social media 8 – strategy for social media ½

- Concept of strategy in social media 9 – strategy for social media 2/2

- Tools of strategic thinking for social media

- Canvas model

- Publics as personas 10 – content planning for social media

- Methodologies for content building and planning in social media 11 – workshop

- group assignment 12 – workshop

- group assignment 13 – workshop

- group assignment 14 – workshop

- group assignment 15 – final presentations

- final presentations of social media campaigns developed by students Readings

Coordinators:

P r of e s s or : Nuno da Silva Jorge Instituto Politécnico de Lisboa

Dr Piotr Dejneka UKSW

Literatura:

Literature:

Brown, R. and Waddington, S., (2013) Share This Too, Wiley Publishing

Macnamara, J. (2010a), The 21st Century Media (R)evolution: Emergent

Communication Practices

Meerman Scott, D (2007) The New Rules of Marketing & PR: How to Use News

Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly

Levine, R., Locke, C., Searls, D. and Weinberger, D (2000) The Cluetrain Manifesto: the

end of business as usual

Osterwal der, et al ( 2015) , V alue Proposition Design : How to Create Products and

Services Customers Want, John Wiley & Sons

Phillips, D. and Young (2009), Online public Relations: A Practical Guide to Developing

an Online Strategy in the World of Social Media

Waddington, S., et al (2012) Share This, Wiley Publishing

Waddington, S. and Earl, S. (2012), Brand Anarchy: Managing Corporate Reputation Support material

#PRSTACK: https://prstack.co/

Documentary #LIVE: https://www.youtube.com/watch?v=0HYDj0xqhuM

All required materials will be provided by lecturer in electronic formate.

Wymagania wstępne:

The course is intended for MA students of the Faculty of Humanities at UKSW and students of the Erasmus + programme.

Conservatory English and fluency in reading are required.

Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie.
ul. Dewajtis 5,
01-815 Warszawa
tel: +48 22 561 88 00 https://uksw.edu.pl
kontakt deklaracja dostępności USOSweb 7.0.3.0-1 (2024-04-02)