Digital Transformation and social media. New trends in strategic communication
Informacje ogólne
Kod przedmiotu: | WH-KON-U2-DTaSM |
Kod Erasmus / ISCED: | (brak danych) / (brak danych) |
Nazwa przedmiotu: | Digital Transformation and social media. New trends in strategic communication |
Jednostka: | Wydział Nauk Humanistycznych |
Grupy: |
Grupa przedmiotów - oferta Erasmus Grupa przedmiotów fakultatywnych POWER |
Punkty ECTS i inne: |
6.00
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Język prowadzenia: | angielski |
Poziom przedmiotu: | podstawowy |
Symbol/Symbole kierunkowe efektów uczenia się: | S1A_W05 S2A_W05 |
Wymagania wstępne: | The course is intended for MA students of the Faculty of Humanities at UKSW and students of the Erasmus + programme. |
Skrócony opis: |
The aim of this course lay in the widening of understanding on how to build a communication strategy of social media for an organization. The focus of the Course will be placed on challenges connected to the new media landscape and the tools organizations have nowadays to further dialogue with their publics. |
Pełny opis: |
The course is divided into three topics of analysis. The first 6 sessions will be devoted to the understanding of the social media landscape and its idiosyncrasies. The next 4 sessions focus on the understanding of strategic thinking and the tools that can be used to build a social media strategy. And, finally, the last 5 sessions will function as a workshop where students will work in groups to build a social media strategy for an organization. Course consist of 30 hour of combined lecturing and workshops (15 sessions) . 1 – introduction to the class - Presentations and overview of the course - Small discussion of the role of the Internet in our lives 2 – the new media landscape - Web 2.0 - Characteristics of the new media landscape 3 – Social media 1/2 - Social media and mass media - Challenges of social media for strategic communications 4 – Social media 2/2 - Best social media practices - Case studies and discussion of social media campaigns 5 - #live - Visualization of the documentary #LIVE 6 – discussion in class - Discussion on the role of social media as conversation platforms for organizations 7 - research tools for social media - Uses of research tools for strategic communications in social media 8 – strategy for social media ½ - Concept of strategy in social media 9 – strategy for social media 2/2 - Tools of strategic thinking for social media - Canvas model - Publics as personas 10 – content planning for social media - Methodologies for content building and planning in social media 11 – workshop - group assignment 12 – workshop - group assignment 13 – workshop - group assignment 14 – workshop - group assignment 15 – final presentations - final presentations of social media campaigns developed by students Readings Coordinators: P r of e s s or : Nuno da Silva Jorge Instituto Politécnico de Lisboa Dr Piotr Dejneka UKSW |
Literatura: |
Literature: Brown, R. and Waddington, S., (2013) Share This Too, Wiley Publishing Macnamara, J. (2010a), The 21st Century Media (R)evolution: Emergent Communication Practices Meerman Scott, D (2007) The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly Levine, R., Locke, C., Searls, D. and Weinberger, D (2000) The Cluetrain Manifesto: the end of business as usual Osterwal der, et al ( 2015) , V alue Proposition Design : How to Create Products and Services Customers Want, John Wiley & Sons Phillips, D. and Young (2009), Online public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media Waddington, S., et al (2012) Share This, Wiley Publishing Waddington, S. and Earl, S. (2012), Brand Anarchy: Managing Corporate Reputation Support material #PRSTACK: https://prstack.co/ Documentary #LIVE: https://www.youtube.com/watch?v=0HYDj0xqhuM All required materials will be provided by lecturer in electronic formate. |
Efekty kształcenia i opis ECTS: |
S1A_W05 - has a basic knowledge of man, in particular as an entity constituting social structures and the principles of their functioning, as well as operating in these structures S2A_W05 - has extended knowledge about man as a creator of culture, deepened in relation to selected areas of human activity Participation in classes - 30h Preparation for classes - 20h Consultations - 10h Preparation of presentation and workshop- 30h 15h = 1 ECTS point |
Metody i kryteria oceniania: |
Assessment Methodology: Each subject will be firstly provided as a lecture on the particular Issue, then further discussed in accordance with further readings allocated for presentations and obligatorily written by students. Grade based on triple factorial assessment : 1.Attendance ( up to one absence allowed) 2. Activity (constant assessment based on student activities during the spam of the course and academic knowledge of required readings.) 3 Attendance in the workshops |
Praktyki zawodowe: |
n/a |
Zajęcia w cyklu "Semestr letni 2021/22" (zakończony)
Okres: | 2022-02-01 - 2022-06-30 |
Przejdź do planu
PN WT ŚR CZ PT SO KON
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Typ zajęć: |
Konwersatorium, 30 godzin
|
|
Koordynatorzy: | Dorota Dąbrowska, Nuno de Silva Jorge, Piotr Dejneka, Joanna Zajkowska | |
Prowadzący grup: | Nuno de Silva Jorge, Piotr Dejneka | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Zaliczenie na ocenę
Konwersatorium - Zaliczenie na ocenę |
|
E-Learning: | E-Learning (pełny kurs) |
|
Typ przedmiotu: | fakultatywny dowolnego wyboru |
|
Grupa przedmiotów ogólnouczenianych: | nie dotyczy |
|
Skrócony opis: |
The aim of this course lay in the widening of understanding on how to build a communication strategy of social media for an organization. The focus of the Course will be placed on challenges connected to the new media landscape and the tools organizations have nowadays to further dialogue with their publics. |
|
Pełny opis: |
The course is divided into three topics of analysis. The first 6 sessions will be devoted to the understanding of the social media landscape and its idiosyncrasies. The next 4 sessions focus on the understanding of strategic thinking and the tools that can be used to build a social media strategy. And, finally, the last 5 sessions will function as a workshop where students will work in groups to build a social media strategy for an organization. Course consist of 30 hour of combined lecturing and workshops (15 sessions) . 1 – introduction to the class - Presentations and overview of the course - Small discussion of the role of the Internet in our lives 2 – the new media landscape - Web 2.0 - Characteristics of the new media landscape 3 – Social media 1/2 - Social media and mass media - Challenges of social media for strategic communications 4 – Social media 2/2 - Best social media practices - Case studies and discussion of social media campaigns 5 - #live - Visualization of the documentary #LIVE 6 – discussion in class - Discussion on the role of social media as conversation platforms for organizations 7 - research tools for social media - Uses of research tools for strategic communications in social media 8 – strategy for social media ½ - Concept of strategy in social media 9 – strategy for social media 2/2 - Tools of strategic thinking for social media - Canvas model - Publics as personas 10 – content planning for social media - Methodologies for content building and planning in social media 11 – workshop - group assignment 12 – workshop - group assignment 13 – workshop - group assignment 14 – workshop - group assignment 15 – final presentations - final presentations of social media campaigns developed by students Readings Coordinators: P r of e s s or : Nuno da Silva Jorge Instituto Politécnico de Lisboa Dr Piotr Dejneka UKSW |
|
Literatura: |
Literature: Brown, R. and Waddington, S., (2013) Share This Too, Wiley Publishing Macnamara, J. (2010a), The 21st Century Media (R)evolution: Emergent Communication Practices Meerman Scott, D (2007) The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing to Reach Buyers Directly Levine, R., Locke, C., Searls, D. and Weinberger, D (2000) The Cluetrain Manifesto: the end of business as usual Osterwal der, et al ( 2015) , V alue Proposition Design : How to Create Products and Services Customers Want, John Wiley & Sons Phillips, D. and Young (2009), Online public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media Waddington, S., et al (2012) Share This, Wiley Publishing Waddington, S. and Earl, S. (2012), Brand Anarchy: Managing Corporate Reputation Support material #PRSTACK: https://prstack.co/ Documentary #LIVE: https://www.youtube.com/watch?v=0HYDj0xqhuM All required materials will be provided by lecturer in electronic formate. |
|
Wymagania wstępne: |
The course is intended for MA students of the Faculty of Humanities at UKSW and students of the Erasmus + programme. Conservatory English and fluency in reading are required. |
Właścicielem praw autorskich jest Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie.