Psychological Aspects of Image Building

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An introduction to the psychology of social media

Brand personality

Types of personal brand

Building a personal image in the digital environment

Bad image

The role of storytelling in image building

Authenticity and online image.

Online image of psychologist

The psychology of engagement and interaction on social media platforms

Psychological mechanisms of user involvement.

Crisis management of image on social media

National branding

Rembranding

Ethics and privacy in social media

Work on an individual project and presentation of individual projects.

Final conclusion on psychological aspect of image building

Kwon, O., Wen, Y., & Gruzd, A. (2017). The use of social media by state health departments in the US: Analyzing health communication through Facebook. Journal of medical Internet research, 19(3), e98.

Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 34(3), 347-356.

Fombrun, C., & Van Riel, C. (2003). Fame and fortune: How successful companies build winning reputations. Financial Times Prentice Hall.

Sar, S., & Öz, Ö. (2017). Online corporate communication as storytelling. The Handbook of Communication and Corporate Social Responsibility, 379-400.

Wang, D., & Li, X. R. (2015). Trust in online social networking—A multi‐dimensional perspective. Information & Management, 52(3), 210-220.

Robinson, L., Cotten, S. R., Ono, H., Quan-Haase, A., Mesch, G., Chen, W., ... & Stern, M. J. (2015). Digital inequalities and why they matter. Information, Communication & Society, 18(5), 569-582.

Lin, J. C. C., & Lu, H. (2011). Predicting consumer intention to use peer-to-peer (P2P) online sharing. Information systems and e-business management, 9(2), 167-192.

Psychological mechanisms of user involvement:

Huang, L., & Yen, D. C. (2011). Emotion or cognition? A study of the determinants of satisfaction and loyalty in online learning. Internet Research, 21(4), 412-432.

Coombs, W. T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163-176.

Kavaratzis, M., & Ashworth, G. (2005). City branding: An effective assertion of identity or a transitory marketing trick?. Tijdschrift voor economische en sociale geografie, 96(5), 506-514.

Brown, G., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68-84.

Boyd, D., & Crawford, K. (2012). Critical questions for big data: Provocations for a cultural, technological, and scholarly phenomenon. Information, Communication & Society, 15(5), 662-679

Van Dijk, T. A. (2006). Discourse, context and cognition. Discourse Studies, 8(1), 159-177.

Fombrun, C., & Van Riel, C. (2003). Fame and fortune: How successful companies build winning reputations. Financial Times Prentice Hall.

Psychological Aspects of Social Media Engagement:

Kim, J., Lee, J. E., & Kim, H. (2014). Are social media really social? Effects of social media on subjective well-being. Young Consumers, 15(2), 128-138.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.