Innovation, Technology and Society

elementary

enter learning outcome code/codes

DRL_W03

DRL_U01

This course is dedicated to PhD., MA or BA students from UKSW, as well as visiting students.

The course offers an overview of the innovation process and its connections with technology and society essentially based on 3 central topics: areas and variables of innovation (such as product or service innovation, for instance), strategic level approaches to innovation (such as the blue ocean strategy) and the creative process with its idea generation techniques (such as Brutethink or Reversal).

This will allow Students to reach two central objetives: (i) being able to analyse and understand, from the outside, innovation processes developed by companies and other institutions and (ii) being able to initiate and lead an innovation process, in their own institution.

Contents

1. The major economic theories, entrepreneurship and innovation

2. The debate on the relevance of innovation and creativity, today

3. Innovation management and innovation types

4. Areas and variables of innovation

5. Strategic level approaches to innovation

6. The creative process and idea generation techniques

7. Some emerging trends

Furthermore there are 4 workshop in the urban settings or 30 hours of workshops

4X7.5 h together 30 hours

Coordinators: Filipe Montargil

ESCS – School of Communication and Media Studies, Lisbon, Portugal

Dr Piotr Dejneka UKSW

Total: 60 hours

Full description

Session 1: Presentation

Session 2: Selection of innovation case studies

Session 3: The major economic theories, entrepreneurship and innovation

- Neoclassical framework

- Keynesian framework

- Schumpeterian framework

Session 4: The debate on the relevance of innovation and creativity, today

- Assignment in class and debate

- Richard Florida and The Rise of the Creative Class

Sessions 5 and 6: Innovation management and innovation types

- Innovation types: incremental, radical and systemic innovation (concepts and examples: the car industry and the watch industry)

- Examples of innovation and integrated innovation management

Session 7: first group pitch

Session 8: Areas and variables of innovation

- Product

- Service

- Personnel

- Channel

- Image

- Revenue streams

- Business process

Sessions 9 and 10: Strategic level approaches to innovation

- Assignment in class and debate

- Blue Ocean Strategy

- SWOT

- Business Model Canvas

- Lean Startup

Sessions 11, 12 and 13: The creative process and idea generation techniques

- The creative process: divergent and convergent stages

- Brainstorming

- Idea generation techniques: Brutethink and Reversal

- Assignment in class and debate

Session 14: Some emerging trends

- The social impact of crowd innovation (crowdfunding, citizen science, crowd IOT, Citizen Observatories, co-creation, crowd TV)

Session 15: Final group presentation and concluding remarks

References

Audretsch, David B. and Albert N. Link (2011). “Entrepreneurship and Innovation: Public Policy Frameworks”, Working Papers 11-19, University of North Carolina at Greensboro, Dep. of Economics.

Florida, Richard (2012). The Rise of the Creative Class, Revisited. New York: Basic Books.

Kim, W.Chan and Renée Mauborgne. 2005. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston: Harvard Business School Publishing.

Kotler, Philip (2000). “Positioning the Market Offering Through the Product Life Cycle” (Chapter 10), in Marketing Management. Upper Saddle River: Prentice Hall, pp. 285-326.

Leadbeater, Charles (2013). “The Systems Innovator – Why Sucessful Innovation Goes Beyond Products”, in Geoff Mulgan and Charles Leadbeater, Systems Innovation – Discussion Paper. Nesta: London, 25-54.

Mulgan, Geoff (2013). “Joined-Up Innovation – What is Systemic Innovation and how it can be done effectively?”, in Geoff Mulgan and Charles Leadbeater, Systems Innovation – Discussion Paper. Nesta: London, 5-24.

Norman, Donald A. and Roberto Verganti (2014). “Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change”, Design Issues (Winter), Vol. 30, No. 1: 78–96.

Osterwalder, Alexander and Yves Pigneur (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley: Hoboken NJ.

Schumpeter, Joseph A. (2003 [1943]). Capitalism, Socialism and Democracy. London and New York: Routledge.

exercises:

DRL_W03 (PhD student owns established knowledge In the field of Humanities)

DRL_U01 (PhD student can use information critically and independently, can perform analysis of various range of data, resources and literature)

Assessment Methodology:

Each subject will be firstly provided as a lecture on the particular Issue, then further discussed in accordance with further readings allocated for presentations and obligatorily written by students.

All required readings are available in The Library of Humanities room 303 at Devaitis Campus New Building in the Folder called: Knowledge.Information and Society. Folder will be provided to use in place at student request by the library staff. grade based on triple factorial assessment :

1.Attendance ( up to one absence allowed)

2. Activity (constant assessment based on student activities during the spam of the course and academic knowledge of required readings.)

3 Attendance in the workshops

Conservatory English and fluency in reading are required.

n/a